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FREE 1 HOUR WORKSHOP - How to Make a Living with Music in 2025 -
https://www.makingmusicforbrands.com 🚀

In this video we chat to one of our Making Music for Brands Academy students who not long after enrolling + completing the masterclass - had their first shot to produce a really challenging campaign for Google.

Say hello to Matheus Souza - an already accomplished violinist, instructor and conductor who wanted to discover a different way of making a living with his musical superpowers.

You have probably heard Matheus and his remarkable violin sound if you played video games like Final Fantasy, Tomb Raider, Zelda and a few others. Matheus is no stranger to performing at a world class level.

But the world of music and brands was unfamiliar territory...until now.

You'll learn how Matheus ended up joining the Making Music for Brands Academy - and how he ended up producing the music for a recent Google campaign for Japan!

I'm sure many of you will resonate with his story as a musician trying to find his way at a time when it's especially difficult to make a living with music.

Feel free to speed up but don't skip - I promise you'll get more out of it! 👍


Timestamps for the Interview:

2:25 How Matheus almost gave up his music career + the pain of not feeling traction

4:05 The harsh reality of the pandemic + making money as a performing musician

5:35 the failure of (traditional) music education to teach musicians how to navigate the current music business

6:20 The funny story of how Matheus (and his wife)— came across the masterclass on Instagram

8:42 How Matheus made up his mind about investing in the masterclass

10:40 the importance of life partners pushing you toward new opportunities

12:05 His experience after enrolling in the masterclass

13:25 He found the teaching on systematic outreach to build + nurture relationship valuable

14:20 Personal video feedback from Tommy Zee especially helpful

15:20 The wrong belief that people inside the industry won’t reply or respond to emails from outsiders

16:30 Reach out to the biggest names in the business - you might be surprised to get a response! True story…

18:30 Aim as high as you can in your outreach - Reality will verify where you actually belong

19:35 How Matheus connected with me + what kind of plan we set up for him to position himself in the business

21:25 How the Google project came about…the campaign and the music needs

23:25 Having to record a Schumann Piano Quintet (in less than 48 hours!)

24:40 How Matheus agreed to the the challenge on

25:55 Talking about the difficulty of the music piece we had to re-record

29:00 How Tommy made the choice to work with Matheus on the Google project

31:20 How Matheus felt about the responsibility of having to deliver this piece in less than 48 hours

32:45 How Matheus went about the production + lining up the people (the art of putting out “feelers”)

36:15 The art of getting creative with production and recording a classical piece

37:00 Receiving the music from Matheus

38:00 The importance of overdelivering + taking initiative

39:20 The reaction of the client to our music

40:10 Tommy’s thoughts on working with a student from the masterclass on a real campaign

41:50 The 5 key lessons for all musicians to take away from this case study - very important!

1 - The Power of Clear Positioning

2- The Power of Proper Connection

3 - The Power of Timing

4 - The Power of Opportunity

5 - The Power of Relationship

46:00 Matheus looking back on the experience of producing his first campaign

47:40 The importance of delivering faster, more than asked - always overdeliver!

49:20 How pros define “luck” (great quote)

51:60 One of Matheus’ favourite analogies for life + work

Hope this inspires and informs those of you who are on their way!

Hugs
Tommy Zee
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Tommy Zee & Co Work:
https://www.tommyzee.co

Making Music for Brands Academy:
https://www.makingmusicforbrands.com

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If you're serious about a career as a musical craftsperson making music for big brands - consider joining our Making Music for Brands Academy - where you will personal feedback on your work and step by step guidance on how to break into the business of making music for brands. 🎬 🎧 💰

Enrollment is Now Open:
https://www.makingmusicforbrands.com/...

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If you're not sure if this is for you or you'd like to learn more about making a living making music for brands - start with our FREE 1 Hour Workshop. 🔥

You'll learn:

💰🎧 5 Main Ways Musicians Make Money Making Music for Brands

🎹🛠 How Music for Brands is Made - The Process + The People

💪🚀 How to Connect with the World of Music and Brands.

In less than an hour, you will be far ahead of the average musician who has no idea how making music for brands works.

Save Your Seat Here:
https://www.makingmusicforbrands.com/...

See you on the inside!