Скачать или смотреть Boost Sales with Google Ads Seasonality Adjustments

How to Set Up Seasonality Bid Adjustments in Google Ads
Boost your campaign performance by leveraging seasonality bid adjustments! Here’s a step-by-step guide to master it:

1️⃣ Plan Ahead
Identify upcoming sales or promotional periods like Valentine’s Day, Black Friday, or other key dates. Historical data is your best friend here.

2️⃣ Analyze Historical Data
Review previous years' conversion rates and sales trends for the same period. Understand how performance fluctuates during and after promotional windows.

3️⃣ Set Up Bid Adjustments
In Google Ads, navigate to Bid Strategies → Advanced Settings → Create Seasonality Adjustment. Choose campaign types (e.g., Search, Display) and input the date range.

4️⃣ Estimate Conversion Rate Changes
Based on past data, predict conversion rate increases or decreases (e.g., +30% during the sale, -20% post-sale) and apply these percentages.

5️⃣ Monitor & Optimize
Keep an eye on campaign performance during and after the adjustment period to fine-tune future strategies.

💡 Pro Tip: If you’re unsure about adjustments, average data from similar promotions. For example, July 4th sales might resemble Valentine’s Day trends.

📈 Why it Works
Seasonality adjustments help Google’s algorithm bid smarter, saving your budget during slow periods and maximizing ROI during high-conversion windows.

📌 Ready to implement this for your next big sale? Let us know your thoughts below!