Building A Unified Shopping Experience With Video Commerce

In this FRONT PORCH INSIGHTS: How Beachwaver Co. Became Successful Going All In On Video Commerce, Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, sat down with Beachwaver Co. CEO and Co-Founder Sarah Potempa and Firework VP of Strategic Accounts, Beauty Kristi Vannatter, and discussed how Beachwaver used video commerce as part of its strategy to build awareness and community and establish consumer confidence in Beachwaver.

Sarah discusses how she can educate and provide personalized recommendations through video so her customers are informed when making a purchase. She envisioned transforming the Beachwaver website where her customers were there to make a purchase into an in-store experience and go beyond social platforms.


ABOUT FIREWORK
Firework is the world's leading video commerce solution built for brands. Leveraging shoppable and livestream video and powerful monetization capabilities, Firework empowers the world's most dynamic and exciting retailers, consumer brands, and publishers to build engaging video experiences on their owned and operated digital properties and across channels at a global scale. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand fully—and taking control of their own customer data.

Learn more: https://firework.com

SIGN-UP FOR FIREWORK: https://firework.com/demo-request/

Shopify App integration: https://apps.shopify.com/firework
Salesforce Commerce Cloud AppExchange: https://appexchange.salesforce.com/li...

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