In this episode, I discuss the importance of innovation in business.
I share personal anecdotes from her experiences in martial arts and online fitness, illustrating how creating unique market opportunities can lead to success, emphasising the need for entrepreneurs to identify what they truly want in their business and to innovate accordingly, rather than simply following industry norms.
TAKEAWAYS
Innovation can be a superpower in business.
Blue Ocean Strategy involves creating your own market.
Effective marketing is crucial for business success.
Niche markets can lead to deeper connections with clients.
Creating unique offerings can differentiate your business.
Women often feel intimidated in traditional martial arts settings.
Building community is essential for retention in classes.
Pricing can reflect the premium nature of your service.
Personal experiences can guide business innovation.
It's important to align your business model with your values.
M x
Michelle Hext is a visionary Founder and CEO with over 30 years of experience building and leading world-class companies.
Blue Ocean Strategy: How to Win Without Competing
The episodes you find here are real-time reflections of leadership, strategy, and identity at Founder level, sharing what’s unfolding inside Michelle’s business week by week, without performance or pretence.
This podcast is not a how-to show.
It’s a real-time look inside the mind and decisions of a woman operating as CEO, Visionary and Founder.
Each week, Michelle shares what’s unfolding inside her business and leadership, the strategic choices, identity shifts, misalignment corrections, and moments of clarity that shape the path forward.
This is where legacy is built.
Quietly. Intentionally.
On your own terms.
Welcome!
👑 Subscribe for content steeped in decades of experience and hard-earned wisdom.
LINKS
My Website.
https://www.michellehext.com/
The PODCAST Millionaire™
https://www.michellehext.com/tpm-v1/
My INNER CIRCLE Mentorship
https://www.michellehext.com/inner-ci...
Come say "hi" on insta!
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Youtube:
/ @michellehext
Substack
https://substack.com/@michellehext
Tiktok
/ michelle.hext
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