Episode 1 - The CEO: Leslie Sidebe, Proudly SA

Former South African President Nelson Mandela first envisioned the idea of a proudly South African campaign back in 1998. Three years later the campaign became a reality and today continues to promote national pride, patriotism and social cohesion in South Africa. Proudly SA CEO Leslie Sedibe tells Signature Africa how the organisation uses local pride to drive industry in the country.

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