Скачать или смотреть Leadership Lessons from a Life at NIKE with Greg Hoffman

My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.

In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".

Highlights:

03:31 🌍 Emotional Branding: Brands should create a relationship beyond transactions, focusing on how the brand makes people feel about themselves.
16:45 🎨 Empathetic Creativity: Start the creative process with empathy, seeking emotional insights and truths that resonate.
19:34 🌐 Brand as Guide: Position brands as guides, fostering relationships beyond marketing and empowering individual journeys.
20:57 🤝 Conversational Brands: Shift from broadcasting to conversation; brand stories become cultural and span generations.
24:01 📣 Value of Quiet Voices: Embrace introverts for surprising innovations. Give them space and time for overlooked contributions.
29:58 💬 Diversity Advantage: Diverse teams, representing varied experiences, provide unique ideas and access to underrepresented communities.
35:01 🔄 Break Silos: Encourage collaboration across departments for radical creativity. Use symbols like FC Barcelona's tiki-taka to illustrate teamwork.
52:05 🌐 Generational Creativity: Creativity is a generational gift. Understand its roots to engage the world and provide access for the unseen.
52:47 📚 Storytelling Impact: The book serves as a catalyst, sharing practical stories that positively transform and drive change.
54:12 🚀 Collective Creativity: Everyone has creative capacity. Engage in the creative process collectively for meaningful ideas and impact.


✔ Links:

Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design...

Follow Greg:
https://www.themodernarena.com/
  / ghoff70  
  / greg-hoffman-1b196a25  


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