Скачать или смотреть How to Stay Ahead in the Digital Age | Anadi Sah | National Creative Director at tgthr

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Timestamps for Navigation:
00:00 - 10:20 Introduction
10:21 - 11:38 How he knows what is working for the brand
11:39 - 24:55 The thought process behind executing the ideas of the multiple campaigns
24:56 - 33:50 Q&A with Anadi
33:51 - 38:54 How does his agency tgthr keep ideas fresh in this fast-paced environment
38:55 - 46:26 Anadi's approach towards the change in consumer behaviour pattern from GenX to millennials and now GenZ
46:27 - 51:21 How to keep messaging consistent across platforms
51:22 - 53:00 Anadi's advice for young minds
53:01 - 54:15 What is one skill that sets talent apart
54:16 - 55:13 What advice would Anadi give to his younger self
55:14 - 57:30 Rapid Fire with Anadi Sah
57:31 - 1:10:59 Q&A with Anadi

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In this video:
Anadi Sah, National Creative Director, Chief Innovation Officer, and Founding Partner at tgthr, shares his incredible 20-year journey in the digital marketing world. In this SuperSession at IIDE, Anadi gives our students a deep dive into how he shaped some of the most memorable campaigns in India, including his work with India’s first branded YouTube channel. 🌟

Anadi talks about the importance of combining tech and creativity and how to stay ahead in the ever-changing digital space. He also shares real-life experiences on creating award-winning campaigns and working in an industry that constantly evolves.

If you want to learn from one of the pioneers in digital marketing, this session is for you!

💡 What This Video Covers:
✅ Anadi’s journey in the digital marketing industry
✅ How he integrated technology and creativity for impactful campaigns
✅ The importance of staying ahead in the ever-evolving digital space
✅ Real-world insights from an industry leader on creating successful, award-winning campaigns
✅ Why innovation is key to staying competitive in the digital era

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