Welcome back to The Franchise Growth Show — the go-to podcast for entrepreneurs, franchise founders, and investors looking to scale with clarity, discipline, and long-term value. In this episode, we sit down with Matt Gorman, founder of Matty G’s Steakburgers, a fast-rising fine-casual franchise brand that’s redefining what it means to scale with soul.
🔑 Episode Title: How Matty G’s Built a Scalable Burger Franchise from Nostalgia
🎙️ Guest: Matt Gorman — Founder, Matty G’s Steakburgers
📍 Markets: Arizona, Idaho, Houston, and beyond
🍔 Concept: Fine-casual steakburgers, nostalgic branding, and scalable franchise systems
📈 Topics: Franchise development, brand differentiation, unit economics, and emotional branding
🎧 What You'll Learn in This Episode:
💡 Founder Story → Brand Blueprint
Matt didn’t start with a market study—he started with a memory. Learn how watching games with his dad and grandfather inspired a brand experience that now spans multiple states.
“Matty G’s didn’t start with a menu. It started with meaning.”
🍔 Product & Menu Differentiation
From engineered steakburgers to lobster rolls and playful sports-themed naming, discover how Matty G’s makes menu innovation a revenue driver, not just a gimmick.
“Steakburgers sound simple. But Matt’s are engineered—for flavor, operational ease, and marketability.”
🏟️ Atmosphere as a Strategic Asset
Matt designed every location like a “mini Hall of Fame,” driving family connection, dwell time, and repeat visits. Learn how atmosphere becomes a growth engine, not just decor.
“In a world of QR codes, Matty G’s is a high-touch experience with emotional roots.”
🧱 From Restaurant to Franchise System
We break down how Matt transitioned from traditional Italian dining into scalable fine-casual franchising, including what systems had to be locked in before saying, “This is franchise-ready.”
“Not everyone should franchise. But when your systems are right, you owe it to the brand.”
💵 Franchise Economics & Owner Reality
Explore the investment range, lean operations model, and key insights for new franchisees—including what most underestimate in the first 90 days.
“Passion doesn’t scale. Systems do.”
🌍 Growth Strategy & Market Expansion
Hear why Matty G’s expanded into Houston—a Tier 1 food city—and how Matt plans to maintain authenticity in dense, competitive markets.
“We’re not building stores. We’re building neighborhood hangouts—at scale.”
🧠 Franchise Founder Insights from Matt Gorman:
How nostalgia becomes infrastructure
When story, systems, and standards align—that’s what scales
What franchisees must understand before requesting the FDD
Why emotional connection + operational discipline = long-term value
👥 Who This Episode Is For:
Aspiring and active franchisees evaluating new brands
Founders ready to scale their concept into a franchise
Investors seeking franchise brands with smart economics
Operators wanting to build culture-driven, systemized locations
Anyone building a brand that can grow without losing its soul
💬 Key Quotes:
“You didn’t treat nostalgia as a gimmick. You treated it as infrastructure.”
“Build something people love—then build it so others can run it well.”
“Revenue doesn’t equal value. Passion alone doesn’t scale.”
📌 Chapters & Segments:
00:00 – Opening Hook: The Power of Nostalgia
04:32 – Menu Strategy: Lobster Rolls & Steakburgers
10:58 – Designing for Dwell Time & Family Connection
16:45 – Operational Systems that Scale
23:11 – Franchisee Fit: Who Thrives in the Matty G’s Model
30:29 – Economics: First 90 Days & Lean Operating Models
37:05 – Expanding into Houston & Urban Market Strategy
43:20 – Hard Lessons in Franchising
49:00 – What Investors Should Ask Before Buying In
53:15 – Final Takeaways: Scaling Without Compromise
🔔 Subscribe to The Franchise Growth Show for more conversations with founders, CEOs, and experts building high-performance franchise models.
📢 Leave a comment with your biggest takeaway from Matt’s journey—or your favorite burger joint growing into a national brand!
👍 Like this episode if you believe franchising can scale with heart and discipline.
📩 Know someone evaluating franchise ownership? Share this episode with them.
✅ Follow & Connect:
🔗 Matt Gorman & Matty G’s Steakburgers: https://matty-gs.com/
💼 About Host Joe Carter & The Franchise Growth Show:
Joe Carter helps founders turn revenue into transferrable value. From scaling operations to building brands that buyers want, Joe shares the strategic growth playbook behind 7-figure exits and franchise success stories.
📥 Want the blueprint? DM “BLUEPRINT” on LinkedIn.
🌐 https://www.twinflametx.com
📧 Work with Joe: [email protected]
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