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018: Vincent Stanley shares the story of how and why Patagonia switched to 100% organic cotton in the mid 90s and how private companies can lead the way in answering to bottom lines beyond profit.

Vincent Stanley has worked at Patagonia since the 1970s, navigating a changing environment and the company's role in producing Earth-friendly products for customers who want to align their value with their purchases. He is the co-author of The Responsible Company with his uncle, Yvon Chouinard.

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The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.

The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce. It also identifies pasture-raised meat, milk, and eggs as compared to products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).

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We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be. But the current lack of enforcement of those standards is jeopardizing small farms that follow the law. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but are still paying a premium price. The lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.

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