Search Intent in SEO - Classification & International Keyword Research (free Data Studio template)

Sharing my talk on Search Intent in SEO, first released in 2021 as part of the International Search Summit (by Webcertain), which covers:
✨ Search Intent Definition
✨ How to Classify Search Intent
✨ Classification Approaches
✨ How to do International Keyword Research with Search Intent in Mind

The talk also includes a free Data Studio template that you can access through my website, which will help you to start classifying search intent more easily 🔥

Google Data Studio Search Intent Classification Dashboard:
https://lazarinastoy.com/search-inten...

Additional resources:
https://lazarinastoy.com/supercharge-...
https://lazarinastoy.com/intent-based...

Here is a detailed breakdown of what the video covers:
00:00 - Introduction & Background
00:18 - Who is Lazarina Stoy?
00:37 - Interest in Search Intent in SEO
01:20 - What this video will cover
01:55 - What is Search Intent?
02:39 - What are the main Search Intent categories?
06:00 - Why is Search Intent important for SEO?
07:24 - How to classify keywords, based on search intent
07:31 - Keyword Search Intent Classification in Google Data Studio (free template)
09:20 - Keyword Search Intent Classification in Google Sheets
10:33 - Keyword Search Intent Classification via paid tools (e.g. Semrush)
11:25 - Keyword Search Intent Classification using your gut feeling (not recommended, LOL)
12:03 - Search Intent classification methods summary
12:25 - How to build your search intent filters and capture intent at scale
14:43 - How to enhance your search intent classification by adding action-based filters
15:55 - How to classify search intent, based on resource type
16:15 - How to classify search intent, based on user topic awareness familiarity
17:55 - Importance of prioritizing search intent categories
19:17 - Importance of pairing search intent with other keyword research metrics
19:48 - What should you consider in international keyword research?
20:03 - Query task language and its impact on international keyword research
21:12 - Query task location and its impact on international keyword research
21:40 - Cultural differences and their effect on search queries
24:10 - A single keyword can have multiple intents
25:05 - How to do international keyword research - tips and tricks for understanding search intent in different locations and regions
26:50 - How to do industry-specific keyword research - tips and tricks for
understanding industry search intent
28:53 - How to use search intent in content creation
30:50 - Key Takeaways
31:53 - Outro