Скачать или смотреть [Webinar] Google Analytics 360 & DoubleClick for Publishers (DFP)

[Webinar] Google Analytics 360 & DoubleClick for Publishers (DFP)
https://infotrust.com/

In this webinar, Andy Gibson, Head of Vertical: News and Media, discusses Google Analytics 360 and DoubleClick for Publishers. In this webinar, you will learn:
How the integration of the two platforms works
How to target users based on their attributes and activity on your site
How to power more target ads and utilize ad personalization with GA360 and DFP integration

Watch this webinar to learn the ins and outs of Google Analytics 360 and DoubleClick for Publishers integration.

Time Stamped Notes:
[2:10] How it Works
[4:50] Example of how the integration works
[6:35] Benefits of the Integration and two key feature
[7:05] Feature #1: Sharing GA audiences with DFP
[11:03] Ad personalization
[13:08] Feature #2: Pushing DFP data into GA 360 reports
[14:48] Learn different types of reports in GA 360
[18:48] Potential Use Cases
[19:55] Example Reports
[24:20] How to Get Started - Checklist for Integration
[27:13] Q&A

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Interested in learning more about integrating Google Analytics 360 and DoubleClick for Publishers? Read more in this article: http://bit.ly/2QTOW6w

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