Скачать или смотреть Using 301 Redirects for SEO

301 redirects are useful when you change URLs (web addresses) on your site, change platforms of your website, switch from HTTP to HTTPS, or otherwise make changes to your URL structure.

301 redirects tell web browsers that a web address has permanently moved. By having 301 redirects in place, you preserve any back links you have built on other site to your website, ensuring that link equity is transferred when you change URLs, and making sure that your customers do not go to a 404 or "Page Not Found" when they click links to your old web addresses.

301 redirects are the preferred type of redirect by most SEO consultants. 302 redirects are considered "temporary" redirects, and many SEO experts believe that they do not transfer link equity the same way that 301s do.

How do you build 301 redirects? If your website is built on WordPress, you can use a plugin like Redirection to manage all redirects.
https://wordpress.org/plugins/redirec...

If your site is not built on WordPress, you can edit the .htaccess file on your server to build out redirects.

When switching from HTTP to HTTPS, make sure that you either have a site wide redirect in place (through .htaccess) or that your hosting provider writes this rule to your .htaccess when you add a SSL certificate.

While discussing 301 redirects might be very technical for many of our viewers, it is important to understand that when you change web addresses (URLs) on your site, you must have a plan for redirects. For both usability and SEO, 301 redirects are extremely important.

https://www.lockedownseo.com/301-redi...

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