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In this episode, we’re going to discuss establishing a social media policy for your organization to protect your brand and ensure that employees understand the consequences for breaking specified guidelines.

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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 Sponsor Message
00:15 Intro
02:08 What Is a Social Media Policy?
02:38 Why You Should Have a Social Media Policy
04:42 What To Include in a Social Media Policy
06:32 Apple’s Social Media Policy
07:02 Where To Implement and Maintain Your Social Media Policy
08:04 What Happened to Justine
09:20 Final Thoughts


▬ Episode Resources & Links ▬▬▬▬▬▬▬▬▬▬

BerniePortal’s Compliance Feature
https://www.bernieportal.com/berniepo...

Apple’s Social Media Policy
https://social-networking.fandom.com/...

“How One Stupid Tweet Blew Up Justine Sacco’s Life”
https://www.nytimes.com/2015/02/15/ma...

“PR exec Justine Sacco tweets racist joke on flight to Africa; outrage sparks website, Twitter hashtag”
https://www.nydailynews.com/news/nati...

“Two Takeaways From An Offensive Tweet Heard 'Round The World”
https://www.npr.org/sections/thetwo-w...

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