Скачать или смотреть Mastering Complex Order Workflows to Drive Growth | David Barth

Mastering Complex Order Workflows to Drive Growth | David Barth.

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In this insightful Camp Miva session, David Barth, VP of Ecommerce and Marketing at Rally House, shares how their team overcame complex fulfillment and omnichannel challenges by partnering with Miva. From scaling their physical retail presence to building out an agile multi-site ecommerce architecture, this session is a masterclass in operational innovation.

Rally House operates over 280 stores—each acting as a micro-fulfillment center—without relying on a central distribution warehouse. This talk reveals how the brand leverages dynamic inventory routing, exclusive fulfillment logic, and localized ecommerce experiences that mirror the feel of each community they serve.

💡 Topics Covered in This Video:

How Rally House evolved from a Kansas mom-and-pop to a national sports retail powerhouse

Why opening physical stores is still their #1 marketing tactic

What a “hot market” fulfillment strategy looks like when teams win championships

How Rally House uses Miva’s composable ecommerce architecture to launch microsites in a week

The logic behind their multi-location, multi-method order routing and pickup

🛒 Real-World Ecommerce Complexity Simplified:
David walks through 12+ possible order combinations customers can make—from in-store pickups to mixed drop-ships—and how Miva’s platform adapts seamlessly with each scenario.

📈 Key Takeaways for Enterprise Brands:

Launch ecommerce microsites in under 7 days

Sync NetSuite ERP with site-specific inventory

Build separate order routing rules for events, hot markets, and pre-sales

Maintain compliance with university partnerships and data privacy laws

Expand omnichannel without growing internal headcount

💬 FAQ
Q: What makes Rally House’s order flow unique?
A: Every store acts as its own fulfillment center, with real-time logic determining which location should pack and ship each order based on proximity, stock levels, and demand.

Q: What platforms did Rally House migrate away from?
A: They left BigCommerce, NetSuite Commerce, and custom builds—consolidating everything onto Miva.

Q: How fast can Rally House launch new ecommerce sites with Miva?
A: Less than 7 days with pre-integrated ERP flows and multi-domain capabilities.

Q: What is a “hot market” product launch?
A: It’s a strategy used when teams win major events (like the Super Bowl) to prioritize and publish products instantly across all systems and channels.

Q: Why does Miva work for complex ecommerce setups?
A: Miva allows brands to scale across multiple domains, fulfillment methods, and backend systems without reinventing the wheel each time.

🕒 Timestamps
00:00 Intro.

00:34 David Barth’s background and Rally House journey.

01:02 How Rally House grew from “Mabel’s Kitchen” to a national brand.

02:12 Building local, hyper-personalized retail experiences.

03:25 Physical store growth as a marketing strategy.

04:07 No warehouse? Rally House uses 280+ stores for fulfillment.

05:00 Real-time inventory logic tree explained.

06:20 Handling inventory surges during “hot markets.”

07:29 Partnering with college campuses and stadiums.

08:35 Near-campus retail strategy and store acquisition story.

09:20 Why Rally House moved all ecommerce sites to Miva.

10:14 Multi-site setup: rallyhouse.com, Big Ten, and multi-domain use.

10:59 Integrating NetSuite ERP with Miva.

11:24 Massive product catalog—over 2M+ parent-child SKUs.

12:20 Precision in customer data and privacy compliance.

13:05 Why Rally House chose Miva over other platforms.

13:47 Deep Miva + ERP integration explained.

14:38 Complex order combinations and examples.

15:27 Omnichannel store order routing explained.

16:20 Launching new product feeds post-victory (hot market logic).

17:44 Fast lanes for product prioritization during time-sensitive launches.

18:14 Closing remarks and invitation to connect with David.

🔖 Hashtags
#Miva #EcommerceFulfillment #RetailTech