The Untold Story of Air Max | Nike

Everyone’s heard of the Air Max 1; but most don’t know about the one before the 1. The shoe with a window so big that it literally burst in the cold. For most, this set back would have brought a swift demise to the Air Max, but the team was fueled to go back to the drawing board - again, and again, and again...

Nike’s very own Robbie Williams sits down with Tinker Hatfield, the visionary behind the greatest shoe of all time, to discuss the journey of overcoming setbacks that eventually led to the Air Max.

CHAPTERS
00:00 // The One Before The 1
00:23 // Blueprints
01:28 // Tinkering
02:41 // The Drawing Board
03:41 // Iterations
04:46 // The OG ’86

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