Скачать или смотреть Marketing Tips with Proof Analytics CEO on Stop the Sales Drop Podcast

Mark Stouse, CMO turned software CEO of Proof Analytics, joins Eric Gruber, CEO of Personal ABM, to discuss how sales, marketing, and account management teams need to reboot their go-to-market (GTM) programs.

Tune into this podcast to find out more about:

Who needs to show up in the "battle" for revenue growth and how companies need a one-team culture with the CEO at the helm.
The role Mark Stouse plays in the GTM and ABM programs that Proof Analytics is executing.
How CEOs, CMOs, CROs, and VPs need to rethink thoughts about value and how to innovate, improve, protect, communicate, market and sell value.
The role ABM should play within your GTM strategy and the shifts that will lead to mega deals and change the growth trajectory of your company.
How sales and marketing teams are misapplying the idea of personas and making it harder to drive a consensus among decision-makers, while ABM programs need decision-makers and influencers to think about each other's issues as a team.
How analytics show that ABM has a stronger impact in the middle and bottom of the funnel than at the top and how to focus on getting larger deal sizes and an acceleration toward revenue.
The metrics needed to optimize the team's GTM efforts and the interactions they have.

Visit Stop the Sales Drop Podcast website here:
https://stopthesalesdrop.com/rebootin...

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Proof Analytics provides a powerful marketing analytics platform that’s fast, accurate, and easy to use. With Proof BusinessGPS™, you can see which marketing tactics and channels are yielding the best returns on your marketing investments through integrated real-time data, alternate scenario building, and proven algorithms and analytics. The best part? It’s all in one user-friendly dashboard for the entire team to stay on top of every marketing campaign.

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