Скачать или смотреть State of the Consumer 2025: When disruption becomes permanent

At the decade's start, lockdowns transformed consumer behavior, normalizing remote work, digital connection, and solo lifestyles. Though the world has reopened, uncertainty lingers. With inflation driving up costs, consumer sentiment remains below early 2020 levels, prompting trade-offs—saving in some areas to splurge in others.

As we move into the second half of the decade, five transformative trends are redefining the consumer landscape:

1. More time spent alone and online – Shifting lifestyles are driving increased digital engagement.

2. Digital channels gain users but not trust – While adoption grows, skepticism about online platforms remains.

3. Gen Z emerges as a spending powerhouse – This generation is coming of age, reshaping markets with their values and preferences.

4. Local over global – Consumers are prioritizing local products and experiences over global ones.

5. Reimagining the value equation – People are finding new ways to balance cost, quality, and purpose in their purchases.

To thrive in this evolving environment, businesses must adapt. Explore our latest report, “State of the Consumer: When Disruption Becomes Permanent,” for deeper insights into these trends and actionable strategies for consumer-focused organizations.

Read the full report here: https://www.mckinsey.com/industries/c...

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