In this episode of Marketing Rebels: Breaking Business Barriers, we explore authentic marketing, debunk rigid formulas, and share strategies for building a values-driven business. Tune in for insights on blending intuition and creativity to attract your ideal audience and create meaningful impact.
Why traditional marketing falls short for authentic businesses.
How to embrace your full self in your strategy.
Aligning decisions with values over industry “shoulds.”
Balancing mentorship with your unique creative path.
Why rigid marketing fails entrepreneurs seeking authenticity—breaking free from predefined strategies to avoid burnout and thrive.
Main Point #1: Embrace Your Multiplicity
Main Point #2: Prioritize Intuition Over Formulas.
Main Point #3: Refine Through Alchemy
Real-Life Example: Ashlee shares her personal journey of weaving together her diverse career and personal experiences, including teaching in multiple academic departments and navigating personal transitions. This demonstrates how embracing her "multiplicity of self" has been crucial to her authentic entrepreneurial path, and her podcast, "For the Love of Humanity", is a great example of her broad, non-niche approach to business.
About the Guest:
Guest Name: Ashlee Jowett
Bio:Ashlee is Jowett is a creative, coach, consultant, teacher, public speaker facilitator and artist. Her perspective is integral wholistic, visionary and multifaceted.
Practicing personal Everyday Alchemy as a way dynamic living. She is inspired by a version of creative humans thriving in their communities, lives and relationships - living well. Focusing on the feminine experience, centred on integrated personal transformation and development. Rounding out 2 decades of teaching, coaching and consulting, Ashlee has been working with others on their self development since her early 20s.
Her career and academic life has included communications, sociology and social Entrepreneurship, with a Masters in Cultural Analysis and Social Theory.
[email protected]
www.femmyst.com
Key Quotes from the Episode:
“...to focus on alignment and follow what intuitively feels right is such a big thing for me. It's how I've been able to even continually move forward sustainably by really honoring this creative evolution and expression and and what feels right as opposed to what follows a formula.”
“...at the end of the day, they're really just a gateway into diving into what you actually are which is like limitless and very ethereal and very open and very multidimensional and really not pinned down to any one thing.”
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create your free account: https://airtable.com/invite/r/ufuF12cV
KAJABI as an all-in-one resource to help you manage & market your business. Click here for your free 14-day trial: https://app.kajabi.com/r/KfqvCvmo/t/h...
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for your free trial: dubsado.com/?c=svm
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat: https://fwc.li/af2823call
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming: https://restream.io/join/pY0v3X
Fathom to easily record your calls, take notes and share with guests. Click here to start recording: https://fathom.partnerlinks.io/2e0ik6...
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-w...
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about following marketing formulas; it’s about building a business that reflects your soul and resonates with your deepest values. Take these insights and start integrating your whole self into your marketing, trusting your intuition, and viewing your journey as an alchemical process of personal and professional refinement.
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
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Connect With Us: https://www.shaunaleigh.com/connect-w...
Until next time, keep breaking barriers and building businesses that change the world!
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