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Join Flint McGlaughlin for ‘AI Executive Lab: Turn Billable Hours into Scalable AI-Powered Products’ on January 15th at 2PM (ET). Learn more and reserve your seat at https://join.meclabsai.com/mec050

Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/

Download the slides on SlideShare here: http://bit.ly/1Krv93B

In this Web clinic, we reached outside of MECLABS to find one of the most interesting nonprofit tests we’ve seen in recent years.

Special guest Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter, brought three lessons learned from a test that generated a 380% increase in revenue per email for an American think tank.

Nonprofits face the ultimate challenge — they must convert based on perceived value rather than the value of an actual product or service. When marketers understand why people donate to a nonprofit, they can then understand how to increase the perceived value of any product or service's actual value.

Presenters:
Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute
Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter

Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization
https://MECLABS.com/certification