Comment notre cerveau crée-t-il de la valeur ? | Guillaume Attias | TEDxKedgeBSBordeaux

Vous vous êtes toujours demandé ce que cela ferait si l’on pouvait lire dans l’esprit des gens, n’est-ce pas ? Sachez que connaître la raison pour laquelle un individu prend telle ou telle décision est d’ores et déjà possible grâce aux neurosciences et aux sciences cognitives ! Guillaume Attias, expert en neurosciences appliquées, étudie le rôle que celles-ci peuvent jouer dans le domaine commercial. Composed of hundreds of billions of cells, the brain is certainly the most complex organ of human body. Guillaume Attias set himself the challenge of understanding how our brain perceive the environment, how it affects a value to it and how individuals take their decisions. During his research, this expert in neuro-ergonomy learned to master the brain processes by understanding the mechanisms of hidden addictions. The analyses he has conducted for more than ten years changed his perception of environment. His goal is now to offer incomparable tools in terms of effectiveness to personnaly progress and better understand our interactions with others and the world around us. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx