Robert O. Brinkerhoff - Making L&D Matter : Learning Technologies 2013

Learning's future role

We know that the L&D department does a great job in building skills, but that may not be important. Are we building the right skills? How do they help the business? Is expressing our role in terms of skills even useful? In this session Robert O. Brinkerhoff, master of the success case method of showing the value of training, argues that that is another way to make learning part of the business, something that will embed L&D into the organisation's fabric.

From cost-centre to 'must-have': making L&D matter

Robert O. Brinkerhoff, Professor Emeritus, Western Michigan University and Senior Consultant, Advantage Performance Group & BTS, Inc

Learning and development's often voiced ambition to grab a 'seat at the table' is completely at odds with the reality: L&D is usually seen as little more than staff benefit or a necessary overhead cost. But if that is all L&D does -- or is seen to do -- then it is under-used and vulnerable to budget cuts. In fact, organisations badly need a strong L&D function to remain competitive employers and -- crucially --effective at executing strategy. In this interactive and entertaining session, professor Brinkerhoff will demonstrate how progressive L&D leaders:
Know L&D's true goal -- accelerating the execution of strategy
Increase competitive advantage by learning to out-perform competitors
Transform the L&D function into a pro-active and truly valued business partner
Collect practical and compelling measurement data that clearly shows the true value of training
Win the hearts and minds of managers and key executives

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