Скачать или смотреть Influencer Marketing with Elijah Whaley

#China #KOL #marketing #influencers

49% of consumers' purchase decisions depend on influencer recommendations. In this conversation, we invited the Former CMO at ParkLu to discuss all things influencer marketing in China, Elijah Whaley.

Elijah landed in China in 2013. He was the Co-Founder of one of the most influential beauty bloggers in China, Melilim Fu. Then went on to become the CMO of a premier influencer marketing technology platform in China, ParkLu

This interview will uncover the power of influencers in China, how China's commerce differs from the West, the future of influencer marketing, and much more.

This interview was recorded in February 2022

0.00 Introduction
2:02 About Elijah
4:45 Introduction to Melilim Fu
8:11 West vs China in Influencer marketing
12:20 The world of KOLs (Key Opinion Leaders)
16:47 The power of KOLs
21:43 The results from an Austin Li campaign
23:42 Finding the right influencer for your brand
27:30 Which brand is winning this game?
28:33 Distribution of the different tiered KOL for your campaign
33:23 Livestreaming in China
35:00 Let's discuss Metaverse, NFT and blockchain in China
37:02 Customer Journey mapping
40:07 The Future of influencer marketing
41:33 What is Elijah's China business mistake
41:56 Credit

Follow Elijah on LinkedIn:@elijahwhaley
Website: http://www.elijahwhaley.com/

This video is sponsored by VFluencer, A competitive intelligence platform helping brands optimise sales and marketing in China. Website: www.vfluencer.com
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