Exploring Trademark Strategies Used by Sports Teams and Celebrities | Gerben IP

Please note: We cannot offer CLE credit for watching this video.

CLE credit was only available to those who attended the live webinar. If you would like to attend a future Gerben IP CLE, you can find more information here: https://www.gerbenlaw.com/cle/

--------------
In this webinar, trademark attorneys Josh Gerben and Eric Perrott, partners at Gerben IP, lead an instructional discussion on trademark strategies used by celebrities and sports teams in the course of protecting their IP.

00:25 - Introduction to Gerben IP
03:05 - What is a trademark?
04:20 - The Washington Commanders Football Team rebrand
07:05 - How the Commanders used the Paris Convention to protect their trademarks.
11:12 - The Cleveland Baseball Team rebrand
16:52 - How do you register a trademark in a foreign country?
17:45 - The Ohio State University registers "THE" as a trademark.
19:21 - What is a poor trademark specimen?
20:29 - How Ohio State and Marc Jacobs can co-exist with a "THE" clothing brand.
21:22 - How did Ohio State get its trademark application reviewed so quickly?
23:58 - Tiger Woods and TaylorMade partner for a lifestyle brand.
29:07 - Roger Federer v Nike
30:03 - Kawhi Leonard v Nike
31:08 - Tiger Woods and TaylorMade purchased another "SUNDAY RED" registration to clear the path for their brand's trademarks.
33:30 - Shaquille O'Neal v Shaqir O'Neal, A father/son trademark battle
37:44 - How does a trademark investigator figure out if a trademark application was filed by a squatter or a legitimate user?
40:04 - Should collegiate athletes file trademarks for their NIL (name, image, and likeness)?
42:11 - How does the USPTO establish who used the trademark first/who should get the trademark rights?
42:15 - What protection does registering a domain name give you?
41:58 - Taylor Swift files trademarks minutes after album announcement.
47:40 - Why don't celebrities just file trademarks under shell companies?
50:40 - What happens if a trademark application is denied in a foreign country when using the Paris Convention?
52:12 - More information about the Paris Convention
55:52 - How should a trademark search be completed?

--------------
About Gerben IP: https://www.gerbenlaw.com
About Josh Gerben: https://www.gerbenlaw.com/about/josh-...
About Eric Perrott: https://www.gerbenlaw.com/about/eric-...

--------------
Check out The Josh Gerben Show: / @thejoshgerbenshow