Скачать или смотреть Podcast: How to Check if an Email Address is Still Active and Valid

In today’s episode of Deliverability Dialogues, we examine the critical importance of maintaining an active and valid mailing list. Join us as we explore the foundational health of your email lists and the proactive steps necessary to protect your sender reputation.

THe video offers guidance on maintaining a healthy email marketing list by verifying email addresses. It outlines four effective methods for email validation, including checking syntax, using API tools for real-time verification, performing bulk checks for large lists, and utilizing comprehensive email validation services. We look at the importance of email verification to prevent hard bounces, avoid spam traps, reduce the risk of blacklisting, and ultimately improve email deliverability and sender reputation. We also suggest best practices for preventing invalid emails from entering a list, such as avoiding purchased lists, implementing double opt-in systems, and regularly segmenting and updating contact lists.