Скачать или смотреть From Marketing Team to CEO: Heather Reveals How She Did It!

In this episode, we are thrilled to welcome Heather, the CEO of AXA Health, who brings a wealth of experience and insights from her illustrious career in the insurance industry. Heather's journey is nothing short of inspiring, having held pivotal roles at LV, Aviva, and Norwich Union before taking on her current role at AXA Health. With a strong background in customer advocacy and a deep understanding of the complexities of the insurance sector, Heather provides valuable lessons on leadership, the evolving role of marketing, and the importance of talent development.

Heather delves into her transition from marketing to CEO, highlighting the unique challenges and opportunities she encountered along the way. She emphasizes the critical role of customer-centric strategies in driving business success and shares her approach to nurturing talent within the organization. As a passionate advocate for the customer, Heather's insights are particularly relevant for anyone looking to enhance their leadership skills and build a customer-focused culture.

Additionally, Heather offers practical advice for senior marketers aspiring to align more effectively with the boardroom and contribute to the broader business strategy. Her reflections on professional growth, the significance of legacy, and the future of marketing are not to be missed.

Tune in to learn from Heather's extensive experience and gain actionable insights that can help you navigate your career and drive meaningful change within your organization.

00:00 Introduction
05:09 How a background in marketing helps you in the future
07:05 Letting go of marketing to go for CEO position
15:09 How did you get to where you are now
21:26 How to get into the board room
29:31 The Future of Marketing