Скачать или смотреть vi wins GCPP Award for 'vi matters'

The GCPP DEI Award recognises vi for its ‘vi matters’ programme – a way for brands to begin making an impact for the things that really matter. With vi matters, brand’s DEI or purpose-led video content is contextually matched to vi’s network of quality publisher sites.

“Many of the brands and agencies that we work with put a lot of time and resource into productions around their environmental, ethical, or diversity initiatives. These are spread on their own channels, but they go no further. So, we offer to place ‘purpose’-led campaign videos onto our network of quality publisher sites, free of charge.” Said Kai Sackmann, Director of Strategy and Partnerships at vi. He continued, “Google’s recognition for vi matters gives credibility to the idea that media companies can make a difference with their products.”

Find out more about vi matters here: https://www.vi.ai/brands/