If you feel like you’re carrying everyone else’s expectations on your back, this episode will help you put that “should suitcase” down—without burning your life to the ground.
In this conversation, host Lisa Urbanski and brand strategist Beverly Cornell unpack the invisible mental load women carry, especially around the holidays: the pressure to do it all, please everyone, and still look like you’re “holding it together.”
You’ll learn how to:
Spot the hidden “shoulds” that are draining your energy and joy
Turn “I should…” into “I want / I need / I value…”
Set guilt-aware boundaries in your life and business (without feeling like a bad person)
Create “breath spaces” in your calendar so you’re not sprinting from task to task
Protect your mornings or best energy for the work that actually moves your life forward
Build an authentic brand that feels like you, not what you think you’re “supposed” to be online
Beverly also shares a behind-the-scenes look at her whimsical, fairy-godmother brand, her upcoming books on women’s leadership, and how she reframed guilt, money, and boundaries so her business finally felt lighter and more sustainable.
CHAPTERS
00:00 — Why You’re So Tired of “Shoulds” (and it’s not your fault)
02:45 — The “Should Suitcase” Metaphor: What Are You Carrying?
07:30 — Spotting Hidden Shoulds in Your Day-to-Day Life
12:10 — Turning “Shoulds” into Wants, Needs & Values
18:40 — Boundaries, Guilt & Breaking Generational Patterns
25:15 — Protecting Your Time: Breath Spaces, Drivers & Drainers
32:05 — Business Boundaries: Saying No and Charging Fairly
38:20 — Authentic Branding Without Burning Out
44:55 — Women’s Leadership, Cycles & Beverly’s Book Projects
51:00 — How to Start Living “Should-Free” This Week
#womenburnout #MentalLoad #ShouldFree #PeoplePleaser #Boundaries #WomenEntrepreneurs #AuthenticBranding #HolidayStress #WorkingMoms #BurnoutRecovery #MindsetReset #SelfCompassion #NervousSystem #FeminineLeadership #LifeBalance #StressRelief #PersonalGrowth #SimpleSelfCare #CalmLiving #ShouldSuitcase
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Welcome to The Advisor Business with Stacey Chillemi
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