Bancassurance | Insurance Awareness Series 2025
In this video, we explain the concept of Bancassurance, which refers to the partnership between banks and insurance companies for distributing insurance products through the bank’s network. Bancassurance helps in expanding insurance reach, improving financial inclusion, and creating a one-stop solution for customers’ financial needs.
This session is part of our Insurance Awareness Series 2025, designed for aspirants of IRDAI, LIC AAO, EPFO, IFSCA, RBI, SEBI, NABARD, and other competitive exams that include Insurance Awareness and Financial System topics.
🔑 Topics Covered in this Video
Meaning and concept of Bancassurance
Objectives and benefits of Bancassurance for banks, insurers, and customers
Models of Bancassurance in India:
Referral Model
Corporate Agency Model
Integrated Model
IRDAI Regulations on Bancassurance and distribution channels
Role of banks as corporate agents under IRDAI guidelines
Advantages of Bancassurance: Wider reach, cross-selling, cost efficiency
Challenges: Compliance, training, product complexity
Bancassurance growth in India – LIC, SBI Life, HDFC Life, ICICI Prudential examples
Global perspective – how Bancassurance evolved in Europe and Asia
📌 Why Watch This Video?
Strengthens your knowledge of insurance distribution systems
Important for MCQs, descriptive questions, and interviews
Explains how banks and insurers collaborate under IRDAI supervision
Connects insurance awareness with financial inclusion and digital transformation
✨ Keep following our Insurance Awareness Series 2025 for complete, exam-oriented coverage of insurance principles, products, intermediation, and regulatory frameworks.
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