Скачать или смотреть Business Reporter interview with Till Faida (eyeo CEO)

In this video, eyeo’s CEO Till Faida explains why ad blockers give users control of their browsing experience, while keeping the web profitable for publishers and advertisers.

This seemingly counterintuitive goal is achieved in three ways. First, give users back control of their browsing experience with Adblock Plus by allowing them to block ads, trackers and more. As the web has become distended with ads, tracking and security issues, users now expect this as a first right online.

Second, make ad blocking constructive, not narrow and destructive. This is possible with the Acceptable Ads initiative, which gives publishers a chance to treat ad blocking users to a specialized, more respectful ad experience while leaving the user to decide whether to keep that experience on or turn it off (and block all the ads). Acceptable Ads are integrated into Adblock Plus and other ad blockers, thereby allowing advertisers to directly reach ad blocker users. Over 92% of all Adblock Plus users keep this option turned on, but it’s important to give them the option to turn it off too, as to keep things in line with strategy no. 1 above. Recent research proves that most users don’t want to block all the ads though: the majority say they’d rather filter ads, not block them completely. Moreover, constructive ad blocking in this vein represents a sustainable alternative for publishers to reach the lost and very valuable target group of highly educated and tech-savvy ad blocker users.

The third approach to eyeo’s goal is its new solution, Flattr. This soon to be released tool allows users to directly reward the content they love by distributing micropayments to the websites they have engaged with most. The internet has long needed a non-ad complement to fund content creators, and Flattr will provide just that. Flattr rounds out eyeo’s strategy of keeping the web free and profitable for all, as users can directly distribute payments to their favorite content creators without a reliance on online ads.

⚫ What is eyeo?
Based in Cologne, Germany, eyeo is a multi-cultural team that wants to change the internet for the better. We build open source software that makes the online lives of millions of internet users easier. Our software – Adblock Plus, Acceptable Ads, Adblock Browser and Flattr – puts YOU in control over your online browsing experience.

Currently, eyeo has over 105 colleagues, most of whom work remotely – wherever that home may be. Find out more at https://eyeo.com/about.

🛑 Install Adblock Plus : https://adblockplus.org
📲 Install Adblock Browser: https://adblockbrowser.org
👍 Acceptable Ads : https://acceptableads.com

Facebook :   / eyeogmbh  
Instagram :   / _eyeo  
LinkedIn :   / eyeo-gmbh  
Twitter :   / eyeo  

📧 Email - [email protected]

Legal information:
VAT-ID: DE279292414
District Court Cologne: HRB 73508
Managing Directors: Till Faida, Felix Dahlke, Steffen Kiedel