Скачать или смотреть (Business Speaker) Bernadette Schwerdt - How to test an idea | ICMI

Bernadette Schwerdt is the Author of the new book ‘Secrets of Online Entrepreneurs' and is an expert in the field of entrepreneurship, online entrepreneurship, and intrapreneurship. The Sales & Marketing Speaker really knows her stuff she is the host and producer for Fairfax Digital’s online TV series ‘Secrets of Aussie Online Entrepreneurs’ and was the former guest marketing reporter on Channel 9’s The Small Business Show. She is a blogger and marketing columnist for Inside Small Business, Working Women, & Australian Business Solutions. Bernadette has trained 5,000 business owners in the art of content creation and persuasive writing through the school she founded (the Australian School of Copywriting), many of whom now head up leading advertising and digital marketing agencies. The Management & Leadership speaker has a Bachelor of Business (Marketing) from University of South Australia and is an accredited MBTI, NLP and DiSC Facilitator, and lecturer on marketing and advertising at leading tertiary institutions including Melbourne University, RMIT University, Victoria University.

Here the Business Speaker shares tips on how to test a new business idea.

For more on Bernadette: http://www.icmi.com.au/bernadette-sch...

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