Скачать или смотреть The Psychology Behind Pink Label Tax | Business Truth

Did you know women often pay more for the same product — just because it’s pink? 🎀
This is called Pink Label Tax.
Same quality,Same raw material,Same product.
Just different color — and a higher price.

Brands use color psychology, emotional marketing, and impulse buying behavior to convert emotions into profit.
There is no extra government tax — the extra money goes directly to the company.

Watch till the end to understand how brands monetize gender-based marketing and how you can avoid overpaying.

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