Скачать или смотреть Be Amazing’s Playbook for Financial Clarity

Finaloop's Rayla Rappaport sits down with Russell Saks, CEO of Be Amazing, a supplement brand in the health and wellness space, to discuss their transformative journey from bookkeeping chaos to real-time financial clarity.

In this candid conversation, Russell shares the inspiring story behind Be Amazing's name and how they overcame the limitations of traditional bookkeeping to make data-driven decisions that fuel their growth.

Russell reveals how Finaloop eliminated their 15+ day month-end close process, automated complex Amazon reconciliation, and provided the real-time visibility needed to optimize COGS, marketing spend, and inventory management across multiple channels.

What You'll Learn:
The inspiring origin story behind Be Amazing and how personal adversity became brand purpose
How 15+ day month-end closes were killing data-driven decision making
The hidden costs of miscategorizations and inconsistent vendor coding in traditional bookkeeping
How weighted average cost calculations work with Finaloop's Inventory IQ
Seasonal flavor trend analysis and predictive inventory planning strategies
Channel-by-channel revenue attribution for marketing optimization
Using financial data to identify inflection points 3+ months earlier than traditional methods

[00:00-00:40] - Episode preview and Introduction
[00:40-02:30] - Be Amazing's inspiring origin story and launch during COVID (March 2020)
[02:30-03:28] - Previous financial setup: Part-time CFO and QuickBooks challenges
[03:28-04:10] - The 15+ day month-end close reality and its business impact
[04:10-05:00] - Miscategorization problems and double-work frustrations
[05:00-06:26] - Breaking point: Why fast-growing businesses can't wait for data
[06:26-08:03] - Blind spots in COGS tracking and marketing spend optimization
[08:03-09:16] - Discovery process: Initial skepticism about AI-driven bookkeeping
[09:16-10:31] - The Finaloop advantage: features like built-in depreciation and amortization
[10:31-12:13] - SKU-level analytics and multi-channel data aggregation
[12:13-14:36] - Real-time anomaly detection and asset sale tracking
[14:36-16:03] - Inventory management challenges across multiple warehouses
[16:03-17:04] - Inventory IQ benefits: Purchase order to COGS tracking
[17:04-18:12] - Exclusive preview: TikTok integration announcement
[18:12-20:50] - Data-driven decision making: Flavor seasonality and marketing optimization
[20:50-22:10] - Final thoughts: Financial data as business bible and strategic guide

Need help with your brand's finances? Check out https://www.finaloop.com