Скачать или смотреть Stop Selling Leads: Charge Per Show-up Instead

Is your agency pricing marketing wrong?

Leads, qualified leads, booked appointments — none of that matters if the prospect never shows up. And if no one shows, the business never even gets a chance to sell.

In this video, I break down a per-show performance pricing model that aligns incentives without putting closing responsibility on the marketer.

You’ll learn:
Why lead-based pricing creates friction and mistrust
How to calculate the real value of a showing
The simple formula: AOV × show-to-close rate × net profit
When charging per show works better than per lead or % of ad spend
How to price between 30–75% of expected net profit per showing

This model works especially well for home services, local businesses, and in-person sales environments where “showing up” is the real bottleneck.

If you want cleaner pricing, happier clients, and better retention, this is the framework.