Скачать или смотреть Amazon Expert Todd Welch Discusses the Difference Between Selling Retail and Wholesale

Amazon Expert Todd Welch Discusses the Difference Between Selling Retail and Wholesale

In this clip from episode 14 of Firing The Man Podcast, Amazon Wholesale Expert Todd Welch discusses the major differences between selling retail and selling wholesale.

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Ken (03:51):
Yeah, absolutely. So most of our audience, you know, they either don’t have a business yet or you know, say they hate their job, they want to quit their job, they want to, do something different. So if someone was uh, you know, can you explain a little bit, you know, wholesale kind of maybe from a 10,000 foot view of what we’re talking about?

Todd (04:11):
Yeah, for sure. So you guys are coming from the private label world. So private label, as you guys know, is basically creating your own product. Where with wholesale, we’re not really creating any of our own products. We’re selling products that are already existing and out there. A lot of them, most of them already for sale on Amazon. So we’re coming to brands like you guys and asking if we can sell your products or we’re also going to distributors who sell lots of different brands and opening up accounts with them, getting a list of their products and finding those profitable products on Amazon and just buying those products, sending them in and selling them and just kind of rinse and repeat over and over again.

Ken (05:01):
Can you describe this, I guess like a wholesale products, maybe some examples and then kind of how you, do you go about finding those?

Todd (05:09):
Yeah, for sure. So really any product that you think of could be a product that you can sell on a wholesale. Uh, you know, the big names like Nike and things like that. Those are going to be a lot harder though because if you’re looking at big name brands, then you’re going to have a ton of competition. So most of the products that I sell, if I started naming off the brands, you guys probably wouldn’t know what they were, but I just did like a quick search on Amazon for dog treats, for example. And there’s some on here, like a premium care and sniff snacks and pig ears and different brands that we could potentially sell. Now, I don’t know if these specific ones are any good, I’d have to more digging with the tools that I use, but if everything looked good, what I would do is I would reach out to the brand number one, see if they’d let me open up an account directly.

Todd (06:09):
But then at the same time I’d also be looking for distributors of that product to find and buy that product from distributors potentially, because not all brands will allow you to open up an account directly, but a lot of times you can get the products through distributors instead. And plus when you go with a distributor then you’re getting potentially hundreds or thousands of other products to potentially sell as well.

Ken (06:35):
So distributor would have multiple brands.

Todd (06:38):
Exactly. That’s, that’s the benefit of the distributor, right? So a lot of people out there, when they talk about wholesale, they talk about going brand direct. So buying directly from the brand and that’s a really good method. You definitely want to do that part. But your rejection rate is going to be like 80 90 95% depending on the category that you’re looking for. Products where with a distributor you’re going to have more like a 60 70 80% success rate on being able to open accounts with them.

Ken (07:15):
So it sounds like distributors are probably more of the way to go or,

Todd (07:20):
yeah, it’s, you know, you definitely want to do both because if you think about it like a brand, you guys own your own products. If you’re doing private label and you know those can become like your baby, they, it’s very emotional attachment to them. So when you’re trying to open up an account with the brand, they’re much more critical of who they open an account with. Not all of them, but a majority of them, especially now that Amazon is so popular and they’re getting contacted, you know, all the time from brands or from people that want to sell their products. Where with a distributor it’s more of a transactional thing. There’s still a lot of relationship building that goes into that, but it’s more, you know, you’re working with a salesperson and they want to sell more products.