Скачать или смотреть Applying the VRINO Framework

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The VRINO framework can be used to evaluate the profit-generating potential of a firm's resources and capabilities. The easiest way of applying the VRINO framework is to go through each characteristic sequentially in order to assess the competitive and economic implications of the firm's resources, individually and in combination, with all its other resources and capabilities. If a resource is not valuable the company may consider abandoning the resource because it may tie up capital or other management time, which would create inefficiencies. Value here does not refer to the actual price of the resource but to the value-creating notion relative to the market. Often firms think they need to provide certain services or complementarities to customers that historically were important for business but over time lost their value-creating function. ...