Скачать или смотреть Build a Bold Brand Voice | Rachel Kaiser (Baptist Health) on Healthcare & Marketing Strategy

Build a Bold Brand Voice | Rachel Kaiser (Baptist Health) on Healthcare & Marketing Strategy | BrandProof Interview

In this first-ever BrandProof guest interview, we sit down with Rachel Kaiser, Senior Marketing Manager at Baptist Health in Pensacola, FL, to explore what it takes to build a bold brand voice...even in a regulated industry like healthcare.

Rachel shares how authentic storytelling, internal alignment, and creative risk-taking shaped their branding approach during a massive hospital relocation and rebrand. Whether you’re in healthcare or running a small business, her insights into brand strategy, patient-centered messaging, and marketing leadership are gold.

🧠 Real-world takeaways from a top healthcare marketer
🎯 Tips for creating brand voice consistency
💡 How to evolve your messaging without losing your audience

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