Скачать или смотреть [SBS 2026] Keynote: Scaling Across Cultures: What Asia Taught Me before Dubai

Building in one market can feel permanent until it isn’t. This keynote explores the realities of scaling across volatile environments, from building a multi-vertical media ecosystem in Myanmar to pivoting and expanding into Dubai after political disruption reshaped the entire business landscape. It unpacks the hard lessons of concentration risk, geopolitical exposure, and leadership under crisis and why diversification across products, geography, and identity has become essential for future-proof growth.

Speaker:
Lach Baniya - Forbes 30 Under 30, Founder at Manal Property Advisory
Key takeaways:

→ Diversification must happen on three levels: product, geography, and founder positioning. Sustainable scaling requires multiple revenue streams, multi-market exposure, and personal brand leverage that travels across borders.
→ Social commerce has replaced traditional expansion models. A trusted creator with strong digital infrastructure can enter new markets faster and more efficiently than a company relying solely on heavy distribution and marketing budgets.
→ Geopolitical awareness is now a core business competency. Founders must evaluate political neutrality, currency stability, investor policies, and liquidity structures when choosing where to scale.
→ Community is the ultimate cross-border advantage. Shared values, shared interests, and shared utility create trust ecosystems that convert attention into revenue, turning followers into long-term, high-value supporters.
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About us
With over 23 years of experience and a global team of 300+ experts across 7 countries, Gradion delivers measurable technology solutions across E-commerce, Retail, Mobility, Travel & Logistics, and Intralogistics, all grounded in one belief: growth happens when great minds connect.

The Scaling Business Summit brings that belief to life, creating an immersive, once-in-a-lifetime experience where bold leaders come together to exchange transformative ideas and unlock cross-continental opportunities between Europe and Asia.
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𝐓𝐡𝐞 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐦𝐦𝐢𝐭 (𝐒𝐁𝐒) 𝟐𝟎𝟐𝟔
𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘌𝘶𝘳𝘰𝘱𝘦 𝘢𝘯𝘥 𝘈𝘴𝘪𝘢
Feb 2nd - 7th | Ho Chi Minh City
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Find us at:
➤ Website: https://scaling-business-summit.com/
➤ Email: summit@gradion.com
➤ Fanpage:   / gradion.global  
➤ Address: Gradion, 92 Nguyen Huu Canh Street, Thanh My Tay Ward, Ho Chi Minh City, Vietnam

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