Скачать или смотреть Scaling Ethical Jewelry Online | eCommerce Strategies & Sustainable Retail with Babs Noelle

*How do you scale a small, artisanal jewelry store into a thriving eCommerce business—while staying true to sustainability and ethics?*

In this episode of the *eCommerce MasterPlan Podcast*, host Chloe Thomas interviews **Babs Noelle**, founder of [Alara Jewelry](https://alarajewelry.com), about how she’s built one of the most respected independent jewelry retailers in the U.S.—from her brick-and-mortar shop in Bozeman, Montana, to a growing global eCommerce presence.

*Alara Jewelry* is known for:
💎 Ethical sourcing
💎 Recycled precious metals
💎 Montana sapphires
💎 One-of-a-kind artisan designs

But beyond the jewelry itself, Babs shares how her team operates differently from most:

Every staff member wears many hats—greeting customers, product photography, writing copy, filling orders.
Online and offline roles are **blended**, so the in-store and eCommerce experiences feel seamless.
Marketing is handled by a **small but mighty three-person team**, supported by carefully chosen outside specialists.

If you’re interested in **sustainable business practices**, **building a values-driven brand**, or simply want to understand how to run eCommerce in a way that *isn’t cookie-cutter*, this episode is for you.

🌍 *Highlights from the Conversation*

*“No McJewelry” philosophy* → why mass-produced jewelry can’t compete with human craftsmanship
*Virtual custom appointments* → bridal styling, antique reproductions, gemstone resets online
*Ethical sourcing* → recycled gold, repolished stones, trusted suppliers
*Team culture* → Babs hires people who love learning and staying busy
*Marketing that works* → segmented email flows, brand-voiced content, referral program
*Carbon offsets & packaging* → reducing footprint since 2004

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🔑 *eCommerce Insights for Any Brand*

1. *Build around purpose, not just product* → Customers connect more deeply when mission drives business.
2. *Train your whole team* → Avoid silos by blending online/offline work.
3. *Mirror in-person service online* → High-ticket items require high-touch experiences—even virtually.
4. *Follow customer behavior* → Tourists revealed global eCommerce opportunities.
5. *Sustainability is strategy* → Transparency, reuse, and ethics = competitive advantage.

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📚 *Babs’ Top Recommendations*

*Book:* Let My People Go Surfing by Yvon Chouinard (Patagonia’s founder)
*Traffic Tip:* Segmented, educational email flows + referral program
*Tools:* Bitly for tracking + AI trained in brand voice consistency
*Carbon:* Terrapass offsets + full packaging audit

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💎 *Special Listener Offer*

Got old gold, loose stones, or family pieces you don’t wear?
👉 Claim your *FREE 1-hour virtual custom design consultation* (*normally \$200*) here:
[https://alarajewelry.com/masterplan](https://alarajewelry.com/masterplan)

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🔗 *Stay Connected*

*Shop Alara Jewelry:* [https://alarajewelry.com](https://alarajewelry.com)
*Instagram:* [@AlaraJewelry](  / alarajewelry  )
*Facebook:* [@AlaraJewelry](  / alarajewelry  )

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#eCommercePodcast #ArtisanJewelry #EcoFriendlyLiving #eCommerceStrategy