Скачать или смотреть Handwritten formats like the Sketchbook Ad Type work because they trigger something deeply human

Handwritten formats like the Sketchbook Ad Type work because they trigger something deeply human.

Before you say anything valuable, the act of writing creates curiosity.

Viewers lean in.

They wait for the next line.

They follow the pen without realising why.

Behaviourally, this is powerful.

Our brains are wired to complete patterns, resolve tension, and anticipate the next reveal.

So instead of fighting for attention in a noisy feed, you’re creating a natural “pull” that keeps people watching.

Then, when you use that watch time to teach..

to simplify something complex,

break down your process,

or visually explain a concept - you earn trust in a way polished ads rarely can.

Not by saying you’re good.

But by showing you’re good.

That’s why Sketchbook Ads feel almost unfair.

They combine emotion, nostalgia, and education into a single format that feels profoundly human in a world of AI sameness.

If you run Facebook or Instagram lead ads, this is one of the simplest ways to improve watch time, build trust, and increase the chances someone actually wants to enquire.

Comment SKETCHBOOK below and I’ll give you the GPT that scripts the entire ad for you - what to say, what to draw, and how to turn teaching into lead generation.