Скачать или смотреть Your Startup Doesn’t Need Ads 😂 It Needs THIS GTM FIX

Your Startup Doesn’t Need Ads 😂 It Needs THIS GTM FIX #startups #founders #growth

Most startups don’t have a growth problem.
They have a GTM problem.
And ads won’t save a broken go-to-market 🔥

Founders keep adding channels.
Google Ads. Meta Ads. LinkedIn. Outbound. SEO.
But channels are distribution, not strategy.

I’ve seen teams triple spend with flat revenue.
Then fix positioning and grow without new budget.
Because GTM comes before performance marketing.

0→1 GTM is search.
1→10 GTM is scale.
Same playbook fails in both.

0→1 = message testing, ICP discovery, activation proof.
1→10 = channel efficiency, funnel math, expansion loops.
Most teams try scaling tactics during discovery 🤯

Real unlock examples I’ve seen work:

Tighten ICP → CAC drops without touching ads.
Fix onboarding → activation jumps → ROAS “magically” improves.
Change positioning → same traffic converts 2× better.

No new channels.
No new tools.
Just GTM clarity.

The ignored growth levers are boring:
Activation speed.
Time-to-value.
Retention loops.

Here’s a simple 30-day GTM diagnostic you can run:

Week 1 — Define sharp ICP and top 3 pains.
Week 2 — Rewrite positioning and core promise.
Week 3 — Fix onboarding to first value moment.
Week 4 — Measure activation and retention before scaling spend.

Growth isn’t always a traffic issue.
Most times it’s a market fit + message fit issue.

Speaker: Rohit Gupta —   / rohitguptapub15