Скачать или смотреть ePay Europe 2023: Building trust and loyalty in eCommerce

Talk four: Building trust and loyalty in eCommerce
How well do we understand customers’ eCommerce purchasing preferences, and how well are we serving them? What more needs to happen to ensure an integrated e-commerce experience and secure and smooth checkout experiences?

In this talk, we will discuss how best to build trust and loyalty with customers through loyalty schemes and other incentives, the fraud prevention, analytics and monitoring required to ensure a seamless transactional experience, and how AI might be beneficially applied to provide tailored personalisation and help prevent abandoned checkouts.

What is the cost and technology need of SMEs who are at the cusp of scaling globally? How can the industry support them? What techniques are available for continuous monitoring and dynamic real-time decision-making to help improve fraud prevention? How are merchants collaborating with payment providers to offer add value offerings to their customers? How can analytics and monitoring help us do so?

Moderator: Anisha Mohammed, Head of UK Partnerships, Klarna

Panellists:
Andrew Goulton, Head of Product, Loyalty and Mobile Engagement, Trust Payments
Grant Shipway, Global Fraud Manager, Operational Risk & RFID, River Island
Shmuli Goldberg, SVP Partnerships, Identiq
Amy Robertson, Global Partnership Manager, Ravelin
Daniel Gower, Fraud and Integrity Manager, Virgin Atlantic