Скачать или смотреть The Future of Marketing: Human Trust in an AI World

In a world flooded with AI-generated content, automation, and short-term marketing tactics, trust has become the real differentiator.
In this episode of The Matthew Byrd Podcast, I sit down with Chris Worden, a seasoned marketing leader whose career spans Red Bull, CrossFit, Specialized, and now his work as a fractional CMO helping growing companies build meaningful brands.
Chris shares why marketing isn’t about ads, algorithms, or quick ROI, but about storytelling, human connection, and long-term trust. Drawing from decades of experience, he explains how iconic brands are built, why founder-led storytelling matters more than ever, and how companies can stand out in an AI-saturated world without losing their soul.
We cover:

Why marketing is fundamentally the art of storytelling (inspired by Seth Godin)
The difference between brand building and short-term sales tactics
Why trust beats reach in the long run
Founder-led marketing and personal brand vs company brand
How AI is changing content and where humans still win
Strengths-first leadership and building great teams
What small and mid-sized businesses should focus on first
Career advice for marketers navigating a rapidly changing landscape

This conversation is for founders, marketers, creatives, and leaders who want to build brands people believe in, not just campaigns that convert.
If you care about human-first marketing, authentic storytelling, and building trust in the future of marketing, this episode is for you.

00:00 Marketing is storytelling (Seth Godin mindset)
01:00 Welcome + why Chris was surprised by the studio setup
02:00 What Chris does now: Fractional CMO explained
03:15 How Chris got started (photography at age 11)
04:35 Storytelling is the foundation of marketing
06:25 First big break: Red Bull student brand manager
07:40 MotoGP + early career momentum
08:35 Entering CrossFit + joining the media team
09:35 Back to Red Bull + Red Bull Media House
10:30 Startup life at Vulcan (EV motorcycles) + going public
11:10 Specialized + becoming a fractional CMO
11:50 What it’s like running your own business
13:10 Why community + conversation sharpens your thinking
15:00 The value of working across different industries
17:10 What marketing has in common across every business
18:20 Leadership lessons: strengths-first management
22:10 Working for “brilliant but tough” leaders (Cycle World story)
25:00 Elon Musk story + eccentric leadership
26:20 What is “brand” really?
28:05 Category design + the book Play Bigger (Uber example)
30:10 Brand cohesion + “pimp hat” analogy
30:55 Personal brand vs company brand today
33:00 Founder-led content + why human-driven marketing wins
35:30 High-budget content vs iPhone content (what people actually engage with)
37:45 The future of AI content + authenticity backlash
41:10 Political deepfakes + danger of believable AI video
43:10 Where AI is amazing: customer support + solving problems fast
46:00 A belief about marketing people get wrong: demand takes time
49:10 Brand-building vs discounting (long-term vs short-term thinking)
51:20 Red Bull strategy: “Give wings to people and ideas”
53:00 Where to start with a $1M company: fix the product first
56:20 Product promise exercise (Nike example)
58:00 Biggest mistake on social: chasing perfection
59:05 Use organic social as a testing ground for ads
01:01:05 Data vs instinct in marketing decisions
01:03:30 Advice for people starting a marketing career
01:05:50 Brands worth studying (RUX example)
01:07:40 Career advice: humility, curiosity, and asking questions
01:11:00 Network building + never burning bridges
01:13:15 Giving value before you ask (LinkedIn outreach lesson)
01:14:40 Systems for relationships (birthday reminders + Airtable)
01:16:55 AI-enabled but human-centric marketing
01:17:45 Final question: How Chris wants to be remembered
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