How to Franchise Your Own Business - Module 1 of 5

How to Franchise Your Own Business?

Franchising is an established business expansion strategy that is proven to deliver rapid growth of your business.

To be successful in franchising your business, you need to have a professionally developed franchise program. Furthermore, with the challenging business environment nowadays, the franchise program should be developed with a “crisis-proof” business model with the use of digital technologies.

THE MODERN FRANCHISING MASTERCLASS, is an in-depth webinar to franchise your business with the use of digital technologies.

Our speakers, Mr. Joms Haboc and Atty. Ma. Asuncion Cabrera-Familaran, shared their expertise and actual experience in this field.

This masterclass includes the following topics:

1. INTRODUCTION TO FRANCHISING
What is franchising?
Advantages of franchising
Franchisability Assessment Parameters

2. FRANCHISE BUSINESS PLAN DEVELOPMENT
Sales Forecasting
Cost of Sales Analysis
Franchise Investment Package
Fees in franchising (Franchise Fee, Royalty Fee, Advertising Fee, Renewal Fee)
Return of Investment
The balance between franchisor, franchisee and customers


3. THE MODERN FRANCHISE OPERATIONS MANUAL
Pre-opening Procedures
HR and Administration
Operating Procedures
Financial Management Procedures
Sales and Marketing Procedures


4. LEGALITIES AND THE FRANCHISE AGREEMENT
Contract and Its Importance
The Franchise Agreement
The Usual Legal Problems in Franchising
Other Miscellaneous Concerns in Franchising (Intellectual Property Rights, Incidental Labor Concerns, E-Commerce Law)
The Franchise Corporation (A Separate Business Entity)

5. FRANCHISE SALES AND DIGITAL MARKETING
Lead Generation Strategies
Digital Platforms and Strategies (E-commerce, Social Media Advertising, Chatbot Marketing, Google Ads)

This video is the 1st of 5 modules of the Masterclass.

Please subscribe in my Youtube Channel: BUSINESS-HOW-TO'S BY JOMS HABOC to watch the complete modules.