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hi people today i will explain

How TV Channels/Serials Make Money | What Is Grp and TRP

we all are having a common doubt that
How TV Channels Make money | What is TRP & how it works


this is what they do

Advertisements yes they will earn money from Advertisements

The main source of revenue in the field of media is Advertisements.
Cosmetics Innerwear Ornaments other brands
aligning with the above classifications are profoundly
seen during the breaks.
Another criterion that decides the price of the advertiser has to pay to
the channel is GRP
grp is difficult to understand

but i will eaxplain in simple terms grp means
Gross Rating Point
A technique used to calculate the status of promotion
and marketing done through digital media
thus it is a trial and error method to
analyse the advertising impact on the viewers
In order to calculate GRP
percentage of the target market touched
is multiplied by the covered frequency. Thus,
if you get to publicize your brand to
50% of the aimed market and give them 3 exposures,
the GRP rate would be 150 points
. So a TV channel has GRP and the show has TRP
This means even if the channel is watched a lot regardless of the shows running on it
irrespective of the time the GRP automatically rises giving it an opportunity to the channel to
charge more per second for every advertisement they air. Also the TV shows with high trp
are always in demand for advertisements, which also increase the rate.
For example the advertisements during a cricket match depending upon how popular
the match is whether a series or World Cup, especially
if it is India-Pakistan match, the channel make up to
Ruppes 1Lakh per second.

Apart from that there are Ticker Advertisements that appear when
the show is running, though it appear for 5- 10 seconds
but are more expensive than the advertisements during the break

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What is TRP? How does a TV channel Earn Money? How is the TRP calculated in Telugu

What is TRP? How does a TV channel Earn Money? How is the TRP calculated in Telugu
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#tvchannels #trp