Rebalancing the Song Economy | Björn Ulvaeus | TEDxSSE

How do music streaming services, divisions of royalties, and big data affect independent and up-and-coming songwriters? Björn Ulvaeus, most known for his work in ABBA, speaks on the music industry and on how artists and songwriters are greatly affected by today's listening habits. Swedish songwriter, musician, singer, guitarist, producer and a member of the Swedish musical group ABBA.

Björn’s songs, co-written with his ABBA partner and close friend Benny Andersson, became some of the most famous hits of all times, selling more than 400 million records all over the world. Björn was co-composer of the musicals Chess, Kristina från Duvemåla, and Mamma Mia!, and he co-produced the films Mamma Mia! and Mamma Mia! Here We Go Again with Benny Andersson.

Björn has also been a longstanding tireless advocate for authors’ rights. Together with Max Martin, he launched “Music Rights Awareness” to help creators around the globe better understand their rights. Björn also operates many successful businesses. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx