Скачать или смотреть How to Stand Out in Business: Lessons from Blue Ocean book summary

Blue Ocean Strategy teaches businesses how to create uncontested market space, making the competition irrelevant. W. Chan Kim and Renée Mauborgne explain that companies often get stuck in “red oceans” of fierce competition, competing on the same factors. The book introduces tools and frameworks to identify new opportunities, innovate, and deliver unique value. It emphasizes creating a strategy that focuses on both differentiation and low cost, unlocking new demand and driving growth. Real-world examples from various industries show how businesses can chart their own course, break away from the competition, and achieve sustainable success.

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