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Generating free traffic to your Shopify store is essential for maximizing visibility and sales without incurring advertising costs. One effective method is leveraging social media platforms; consistently posting engaging content and utilizing relevant hashtags can attract organic followers. Additionally, optimizing your store for search engines through effective SEO practices, such as keyword research and high-quality content creation, enhances discoverability.

Collaborating with influencers or bloggers in your niche can also drive targeted traffic. Moreover, participating in online communities and forums relevant to your products fosters engagement and can lead to referrals. Lastly, consider email marketing to nurture relationships and encourage repeat visits.

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