Скачать или смотреть The 3 PHASES of Social Media You Need to Know

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In this episode of the ProfileTree Podcast, we dive deep into the evolution of social media and how brands, small businesses, and content creators can thrive in the rapidly changing digital landscape. Our expert panel explores the challenges and opportunities of modern social media marketing — from the early days of MySpace and Facebook to today’s short-form video, AI-driven algorithms, and authenticity-first strategies.

We discuss the three major phases of social media: the birth of online social networks, the boom of polished influencer content, and the current attention-driven era shaped by TikTok, Instagram Reels, and AI integration. The conversation highlights how audience engagement has shifted over the years and why brands must now prioritise cinematic storytelling, authenticity, and human connection to stand out.

Laura shares practical advice for small businesses who may feel intimidated by content creation: it doesn’t need to be perfect or high-budget — honest, relatable, and simple videos can resonate far more with your audience than overproduced content. We also explore ways to incorporate humour, trending topics, and voice-over content to make your posts more engaging, even if you’re camera shy or not a “tech-savvy” creator.

Pork highlights the importance of keeping the human element front and centre. In an era where audiences are increasingly fatigued by polished, formulaic posts, being real and transparent — showing the people behind your business — can build trust, loyalty, and authentic engagement. We also examine common pitfalls like over-sharing personal stories in business contexts, which can backfire if it feels inauthentic or contrived.

The episode concludes with five actionable tips for businesses moving into 2026:
Develop a distinct brand narrative to connect on a deeper level with your audience.
Invest in visual craftsmanship — even simple tools like lighting and phone stands can elevate your content.
Leverage AI intelligently for content ideas, captions, and creativity without over-reliance.
Focus on depth over reach, building long-term audience loyalty rather than chasing virality.
Humanise your brand by showcasing real people, genuine interactions, and authentic experiences.

Whether you’re a small business, content creator, or marketing professional, this episode is packed with insights, strategies, and practical tips to navigate social media in 2025 and beyond. Learn how to adapt, create, and connect in a way that’s authentic, meaningful, and effective.

0:00 - Coming Up...
0:47 – Introduction & Guest Introductions
1:01 – Overview: The Evolution of Social Media
1:21 – Phase 1: The Birth of Social Networks (MySpace & Friendster)
1:42 – Phase 2: The Social Media Boom (2010–2019)
2:07 – Phase 3: The Attention Era (2019–2025)
2:32 – The Rise of Short-Form Video & AI Integration
2:34 – The Shift Toward Cinematic and Authentic Content
2:48 – Project Management Perspective: Client Challenges
3:12 – Common Client Fears About Video Creation
3:35 – Starting Small: Simple Content Over Perfection
4:02 – Aligning Content With Brand Identity
4:20 – Using Comedy and Trends Effectively
4:48 – Leveraging ChatGPT and Tools for Creative Ideas
5:07 – Authenticity and Connecting With Audiences
5:25 – Defining Success on Social Media
5:49 – Planning, Consistency, and Realistic Goals
6:09 – Collaboration and Team Input
6:30 – Overcoming Tech Barriers With Easy Editing Tools
7:01 – The Human Element in Social Media
7:22 – Authenticity Over Perfection
8:13 – Finding What Audiences Truly Enjoy
8:55 – Trial and Error in Content Creation
9:35 – Rejecting the “Perfect Production” Aesthetic
10:00 – The Renaissance of Human-Centred Content
11:00 – Social Media Fatigue and Declining Engagement
11:25 – From Trend Following to Brand Storytelling
11:58 – Measuring Success Beyond Views
12:20 – Problematic Marketing Tactics: Forced Authenticity on LinkedIn

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