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During Milan Fashion Week 2026, Chinese actor and global ambassador Xiao Zhan received extraordinary attention from two competing luxury houses — Gucci and Tod’s.

From front-row seats at major runway shows to becoming one of the first celebrities to wear a brand-new runway collection, his Milan appearance quickly became one of the most discussed moments of the entire fashion week.

But what actually happened in Milan? And why did this moment attract so much attention across the fashion industry?

In this video, we take a closer look at Xiao Zhan’s Milan Fashion Week trip, the meaning of “first wear” in luxury fashion, and why his presence at the shows sparked conversations among fans and industry observers around the world.

TIMESTAMPS

00:00 A passenger sits near Xiao Zhan on the Milan–Beijing flight
00:18 What really happened in Milan Fashion Week
00:45 Why Gucci and Tod’s both focused on Xiao Zhan
01:32 The meaning of “first wear” in luxury fashion
02:40 How rare this treatment is in the fashion industry
03:55 Why brands value Xiao Zhan’s global influence
05:10 The fashion styling: restraint and allure
06:10 What this Milan trip means for Chinese artists
07:00 Final thoughts

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Thank you for watching and supporting thoughtful discussions about Chinese artists and their international impact.