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Why Do 60% of Consumers Repurchase Based on Packaging Structure? The “Hidden Decision Points” in Pet Food Packaging

Repurchase rates driven by user experience include:
💗 Convenience: 60% of consumers consider “easy opening + resealability” key factors for repurchase
💗 Pour Control: Top angled design (Pour-spout) prevents spills
💗 Visual Window: Transparent window design allows visibility of kibble, boosting trust

While flat-bottom bags enhance brand premium with a “gift box feel,” lacking tear-open features can drastically reduce first-time user experience scores.

True loyalty stems from packaging's usability as a “functional tool.” Our packaging strategy should reverse-engineer structural choices from “user scenarios.”

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